Wednesday, February 15, 2006

Online Classified Ads - The Next BIG Thing

I read a very interesting article recently in the January/February issue of Business 2.0 (http://www.business2.com).

The article was called “The Big Guns Next Target: eBay” by Michael V. Copeland.

The article compares e-Bay and several up and coming e-commerce marketplaces.

The current leader: e-Bay (http://www.ebay.com).

The challengers: Google Base (http://base.google.com) and Microsoft Fremont (http://fremont.live.com).

According to the article, e-Bay is currently the largest (90% market share) online marketplace with 40% annual profit growth between 1999 and 2004.  If you’re looking for a deal or for special, hard to find products, you should be checking e-Bay.

However, the article also points out that even though e-Bay revenues for 2005 in the US are projected to be $1.7 Billion, that market is still dwarfed by the OFFLINE classified ads spending for 2005 in the US of $27 Billion.

Also, from the article: “at current growth rates, listings traffic could surpass that of auctions within four years” and that online classifieds are “the format that many analysts think will define the future of e-commerce”.

Is it any wonder that Google and Microsoft want to leverage their expertise in online advertising and search to build an online platform for classified ads?

Both these companies have serious experience already with pay per click ads and web search.  Certainly Google is the dominant player with its web search and Adwords and Adsense programs.  But Microsoft also offers MSN search and their own pay per click listings.

If you’re not familiar with Google Adwords or Adsense here’s a quick description of each:

Google Adwords – Allows advertisers to bid on certain keywords or keyword phrases such that when someone searches for those keywords on the web, their advertisement will show up along the right hand side of the search results.  Whether your ad is displayed on the first search results page is a combination of how much you pay and how popular your ad (i.e.. how many times people click through to view your ad).

Google Adsense – Allows content providers (e.g. blogs or article directories) to display Google Adwords ads on their webpages.  Google allows you to tailor what type of ads are displayed on your page but the ads must be related to the content being displayed on that page.  If consumers click on one of these ads, you make money for displaying it on your web page.

Google also allows you to configure what regions of a country and even what countries your ads are displayed in.

So the combination of web search and ads which are highly related to the content being searched or the content being displayed mean that the ads are highly targeted to consumers who are interested in that topic.

Now, both Google and Microsoft want to expand their technologies to support online classified ads that are easily searchable with highly targeted search results.  This is something that e-Bay is currently unable to do well.

Both Microsoft and Google have the financial and technical clout to create these online classified marketplaces and a backing e-commerce platform from which to sell products that are advertised in those classifieds or that are related to searches done on those classified ads.

Google has already launched Google Base in November of 2005 and Microsoft expects to launch their Fremont service around the middle of 2006.

How will e-Bay be impacted by these new services?

It’s too early to tell.

As a marketer, the best thing to do is to figure out how to advertise using all three services.

Also I see some great business opportunities created by the launch of these new services:

  • In the same way that there are people selling information products about how to sell stuff on e-Bay, there is a real opportunity for someone to get on board the Google Base and Microsoft Fremont services early and create the same type of information products for those services.  

    Note: Not just writing an e-book about how to sell on these services but also full blown multi-media products that describe, step-by-step how to get up and going with these new services. 

    Some of these products would definitely be Big Ticket.  You can have an e-book as a lead generator and sell the multi-media package as the back end product.

  • Create a business that offers to sell or market people’s products on e-Bay and these new services with great results for a portion of the proceeds of each sale.

  • Pick a niche (e.g. cars) and specialize in selling those via the classifieds or in telling other people in the niche how to be successful selling in that area using these new services.

  • Launch your own classifieds site on top of Google Base or Microsoft Fremont and sell to a niche market. (At the time of writing, I don’t know if this will be possible but it seems like something that they could allow).

  • Have a service that monitors all online classified ads or marketplaces for products or items of interest and send alerts via email or chat to people. 

    This might be a free service supported by pay per click ads or other advertising sent to the subscribers of the alerts.

    Or you could charge a small monthly fee that consumers would be willing to pay so that they can have all three marketplaces monitored on their behalf rather than having to check each individually.

I called this article Online Classified Ads – The Next Big Thing.  Online ads have been around for a long time.  But the new services provided by Google  and Microsoft really open them up to a much broader market than was previously possible.  Hence the Next BIG Thing :-)

I hope this article gave you some great ideas.  If you’ve got comments about these ideas or what you’d like to see covered in this blog, please leave a comment for me.  I always like to hear from you.

-Chuck

Monday, February 06, 2006

How many DOZITS do you need?

Hi and welcome.  I meant to post this on Sunday but Superbowl got in my way :-)  And I am not the greatest football fan either. 

But we our mourning Seattle’s loss to Pittsburgh.  First time to the Superbowl and we just couldn’t pull it off.

This week, I’ve got a guest article from Marlon Sanders.  I’m posting it for two reasons.  One, Marlon dared me to do it!  And two, the article is slightly funny but with a very important message.  Give it a read and then see my comments at the end.

Hi,

Marlon here.

How many "DOZITS" do you need?

If you don't have the success or results you want, then this will probably be the most important email I sent you in 2006.

So please PRINT IT OUT and read every word. And then listen to the audio. And if you have a friend who needs to read this, please pass it along to them.

Let me explain why I ask about how many DOZITS you need. I'm gonna give you 42 DOZITS in this email. If that isn't enough dozits for you, please email me and tell me how many dozits you need.

Hunker down a second. This will take me a minute to explain...

In the emails I've exchanged with several hundred customers over the past few weeks, I've found out two things:

  1. You are probably overwhelmed
  2. You are confused

There are many people with many different ways to make bux on the Internet, many of them with HUGE numbers to show you.

But if you put on your thinking cap one second, how are they in THAT moment stacking paper (you know, making bux).

They're doing it by what?

Selling YOU a what?

A BIG TICKET information product.

Yet, for some reason, I have a devil of a time convincing people that THIS is what you need to be doing.

The facts are...and I'm talking facts here. NOT hype. NOT speculation. NOT maybe this is what the person is doing.

I'm saying flat out, this is what is being done:

  1. It is how John Reese made his million dollar day
  2. Ed Dale and Frank Kern? They're doin' it Under Achiever's style! (Love those podcasts guys.)
  3. It's how Jeff Walker did well with HIS product launch formula...I mean, by definition if you're launching something, it's your own product.
  4. It's what Mike Filsaime is fixin' to do this week using Jeff's product launch formula and is gonna rock the Net.
  5. Jonathan Mizel does it.
  6. Declan Dunn does it.
  7. Armand Morin does it.
  8. Yanik Silver does it.
  9. Jim Edwards? You guessed it. Does it with FLAIR!
  10. Dave Fry? He does it.
  11. Ewen Chia? He does it.
  12. Paul Colligan. He does it.
  13. Mike Mertz. He does it.
  14. Johan Mok? Does it.
  15. Ted Ciuba? Does it.
  16. Alan Smith? Dozit in UK
  17. Stephen Pierce. Doz it big time.
  18. Brett McFall....Does it in Australia
  19. David Cavanaugh? Does it with authority
  20. John Childers? Nobody dozit better
  21. Robert Allen? Teaches boot camps on it!
  22. Alex Mandossian? He's doin' it with the big stars
  23. Perry Marshall? He's doin' it with the pay-per-clicks
  24. Mike Fortin? He's doin' it and writin' it twice
  25. Big Al, Rod Cook, Joe Shroeder, Art Meakin -- they're all doin' it big time. Super big time.
  26. It's how Corey, when he was here with us, brought in millions
  27. It's how Dan Kennedy makes his living, albeit it in the form of seminars and newsletters. But take my word for it, they ain't cheap. That would make him selling information as a big ticket.
  28. Gary Halbert does it
  29. It's what Ted Nicholas has done and continues to do
  30. Carlton Sheets does it to the tune of multi-millionaire
  31. Vincent James does it
  32. Matt Furey? Dozit with POWER!
  33. It's how Anthony Robbins makes his substantial living
  34. 20 years ago, it's how E. Joseph Cossman was doin' it.
  35. And before that, it's how my mentor's (Lew Williams) mentor Thomas Hall was doin' it.
  36. Back in like the 1920's Napoleon Hill and W.D. Gann were doin' it. Bigtime. Yeah, you heard that right. Back in the 20's and 30's, W.D. Gann doin' it BIGTIME bigboy.

A few for you ladies....

  1. Dottie Walters (for you ladies) -- does it with CLASS!
  2. Oh, Ezine Queen? She's doin' it Cally style.
  3. Jeanette Cates? She's doin' it and keepin' it REAL.
  4. Lorrie Morgan? She's doin' it red HOT!
  5. Fione Tan does it in Malaysia.

I'm gettin' carried away here. But one more. Brian Sacks?

He's doin' it in the mortgage industry.

Every ONE is doin' it!

So why is it that it seems SO CONFUSING the formula that you use to make bux?

There's ONLY ONE THING all these people have in common in terms of how they have stacked paper. And that thing is creating and selling big ticket information products of some sort.

THEY ALL ARE DOING IT.

How many "Does Its" or DOZITS is it gonna take before YOU

are the one who DOZIT?

You see what I'm saying? What PROOF or EVIDENCE do I need to give you that if you take away all the smoke.

Take away all the mirrors.

Pull back the curtains and see what the Wizard of Oz is doing....

He's pulling levers that sell products...and THAT is what makes the cash appear on the screen at the end of the day.

Yeah, there are some exceptions. But most of them are STILL selling information products....just maybe not big tickets.

Marlon Sanders says:

Here's a model that isn't smoke and mirrors..

Now, you can argue if you sell ebooks or multi media. If you sell to a small niche or a big niche. If you do it deep or do wide.

(If you didn't hear my discussion of building deep or wide, listen to my audio)

http://members.instantaudio.com/postcard/?3443101X1413

It starts slow but we pick up steam. Matt and I brainstorm MANY ways to come up with big ticket ideas and then about 1/2 to 3/4 of the way through discuss a lot of other good stuff. It's really worth listening to all the way through.

My question remains, how many DOZITS do you need before you decide that YOU need your own big ticket info product (B.T.I.P.)?

If you do NOT think YOU can do it, if you feel there's no way YOU could create one, if you think YOU aren't an expert, if YOU don't have a niche, then listen to the audio ALL the way through to the very end.

http://members.instantaudio.com/postcard/?3443101X1413

These are ALL issues Matt and I talk about.

Oh, and you know Jeff Walker's product launch formula? Well, you may be thinkin' that YOU don't know anyone to do JV's with and that you could never get anyone.

I talk about THAT on the audio too.

Or, if you just realize it's high time you stop jumping around from model to model, chasing the latest thing that sounds easier and better than the last one, and finally get your own DOZIT on record where YOU do it just like everyone else in this business DOES it (after you take away the smoke and mirrors) then hop on over to:

Marlon's Action Grid

It's the most in depth, most A to Z, most "everything is covered" product on creating information products I know of.

Yeah, I know, you think you can't do it. You think you don't have the time. You think you don't have the whatever.

When are you gonna quit making excuses and get it done?

See, half done, almost done, gonna be done, done next week, done next month, done next year, --

It all equals one thing --

NOT DONE.

It's done. Or not done.

The people who I listed above? They all got it DONE and that's the difference between THEM and YOU. People always wonder, what do they got I ain't got?

What DO the gurus got?

What's their REAL SECRETS?

Their secret is in the DOZIT and the DONE.

They turn not dones, gonna be dones into DONES.

They DOZIT. (Scuze the bad grammar.)

Funny thing.

Why is it everyone wants a short cut?

I realize some people have gotten started by buying reprint rights. They make great bonuses. And there are ways to use them.

But you really need to have your own product. And I say you can crank one out faster than you may think if you really just hunker down and do it.

By next Jan. will you be in the chips?

Or still sending me emails about how you've bought all this stuff and haven't made anything because you STILL don't have a product to sell.

There are lots of ways that people apparently bring in zillions on the Internet.

But there's ONE that nearly everybody does and agrees on.

You create and sell BTIPS -- Big Ticket Info Products.

Will YOU be the next DOZIT?

Or the next email from someone confused, overwhelmed and clueless about what to do to stack any paper?

That URL one more time is:

Marlon's Action Grid

Don't let anyone tell you there's a course that's almost as good.

Almost?

That equals isn't.

Isn't as good. Not as good.

There's only ONE.

Action Grid by Marlon Sanders

Marlon's Action Grid

copyright 2006 Higher Response Marketing Inc.

P.S. You have the rights to publish this in your ezine or as an article on your web site if you have the guts.

 

How did you enjoy the article?  Marlon makes a great point! 

You NEED to market and sell Big Ticket Information Products as part of your business.

Now, I need to tell you, I don’t own a copy of Marlon’s Action Grid.

So I can’t make any comments about that product. 

I do own copies of Marlon’s Amazing Formula and Associate Program Handbook and they are both great products.

 

HOWEVER, I can HIGHLY RECOMMEND the Big Ticket Home Study System to you. 

This is a joint venture project between myself and Joel Christopher, The Master List Builder.

I’ve personally, gone through the content of the system several times and every time I do, I learn something new that I can apply to my own business.

If you want to really learn about selling Big Ticket Items: either your own products or selling as an affiliate, you should definitely sign up for the Big Ticket Home Study Audio E-course here:

Big Ticket Home Study System

You’ll learn specific strategies for selling Big Ticket items and you can read more in depth about they system itself.

Your information will never be rented, traded or sold and your complete confidentiality is guaranteed.

-Chuck
Big Ticket Home Study System