Mark Joyner's Irresistible Offer

The title of Mark Joyner’s new book is:

“The Irresistible Offer
How To Sell Your Product or Service in 3 Seconds or Less”

I just finished reading the book cover to cover and I wanted to summarize a bit of it here for you.  The book covers A LOT, so a more in depth review would be much larger than this blog post.

Basically, Mark Joyner says that people today are impatient because they are bombarded with thousands of different messages every day.

So we learn to evaluate whether something is meaningful for us very quickly.

Consequently, you as a marketer or seller, MUST be able to present and and get your offer across immediately (hence the subtitle  of “3 Seconds or Less”)

In order to sell effectively, Mark introduces the concept of the Irresistible Offer.

Mark maintains that “Core Imperative of Business”  is the offer.

He also talks about the 4 Big Questions that everyone asks themselves when they evaluate an offer:

1. What are you trying to sell me?
2. How much?
3. Why should I believe you?
4. What’s in it for me?

And he explains why these 4 questions are the basis of how we evaluate anything.

Mark defines the Irresistible Offer as “an identity-building offer central to a product, service or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up.”

This definition is the direct opposite of selling through coercion or deception.

There are 3 elements that comprise an irresistible offer:

1. A High ROI Offer
2. Touchstone
3. Believability

Mark goes into depth about how to create an irresistible offer with plenty of examples of offers which he considers irresistible and also examples which he says are not.

Mark also talks about pairing the offer with what he calls the Great Formula because it never fails to sell in business.

The book also goes on to discuss how to make your offers, your company and your reputation viral as well.

Although the thrust of the book is towards business, Mark also has a couple of appendices which talk about how you can personally use the Irresistible Offer approach to sell yourself or if you are a salesman how you can use it to sell your companies products.

If you can’t already tell, I was incredibly impressed with this book.

Mark Joyner’s “Irresistible Offer – How To Sell Your Product or Service in 3 Seconds or Less” shows in plain, straight forward and sometimes blunt language, how to create an irresistible offer and present it honestly and simply so that your product or service is a slam-dunk, must-have, no-brainer and keeps your customers coming back for more and loving you and your business.

In the world of Big Ticket Marketing, if you “get this”, you immediately cut past the skepticism and doubt that is traditionally present due to the higher cost of your product or service.

I don’t make a dime for recommending this book to you. 

And you don’t have to spend many dimes to get your own copy and I know that if you get this, and apply it in your business you can make a ton of dimes :-)

Here is the link for the book on Amazon.

The Irresistible Offer - Amazon

and here it is again on Barnes and Noble.

The Irresistible Offer - Barnes and Noble

Check both because they seem to be having a price war.  Enjoy the book.

-Chuck