Big Ticket Presentations - Dan Kennedy

On Friday, May 6th, 7:00 pm at the Georgia Hotel in Vancouver, BC, Canada, I had the privilege to hear Dan Kennedy speak.

Dan was speaking on his Renegade Millionaire System.

If you ever have a chance to hear Dan speak you should definitely do it. He is both knowledgeable and entertaining.

These are from my notes and I’ve tried to keep them as accurate as I can.  Any errors or omissions are due to my trying to take notes and listen at the same time :-)


Dan said Napoleon Hill’s “Think and Grow Rich with Peace of Mind” was better than his original book “Think and Grow Rich”.

Dan suggested rereading “Think and Grow Rich” and then reading “Think and Grow Rich with Peace of Mind” so you can see how Napoleon Hill's thinking progressed over 25 years. You can actually see how Napoleon Hill’s thinking changed about how to make a lot of money without giving up family, friends and peace of mind.

Similarly Dan's Renegade Millionaire System is the evolution of his thinking and experience over 29 years in direct marketing.

According to Dan the number of millionaires is growing.  Here’s some statistics:

Million Dollars Per Year in Income

Year    # of people earning > 1M

1980 - 13,000
1997 - 144,000
2003 - 300,000
2008 - 1,000,000 (estimate)

Dan says there is a difference between what he calls “ordinary” millionaires and “renegade” millionaires.  A “renegade” millionaire is one who’s net worth is measured by have a million+ dollars in cash or other liquid assets and a million+ in other assets.  Renegade millionaires are also autonomous and can produce “income at will”.

Autonomy means that you have your wealth and business in a way that is totally satisfactory to you.  i.e. The ability to do things on your terms.

i.e. What you want, when you want, where you want, with whom you want, at the price you want, at the terms you want.
Or cheerfully, guiltlessly, painlessly, saying "No" and "Next".

Income at will means that you can wake up in the morning and decide that you are going to buy another horse, put in a swimming pool or take a vacation in Spain for a month.  He remarked about the quote that John Lennon made saying “that he was going to wake up and write us a swimming pool”.

Ordinary Millionaire

500K          Top 10%
3.5M          Top 1%
>5M           Top 0.5%

Renegade Millionaire

…probably

.0005% of population
Top 5% of millionaires
20% of my Inner Circle Members
80% of my Private Clients & Coaching members

So what Dan is saying is that a number of his Inner Circle members and private clients and coaching members are in this elite group of “renegade millionaires”

Napoleon Hill was tasked by Andrew Carnegie to interview as many successful people as possible and record the commonalities of these people so that people could learn the rules or laws that these people used to be so successful. (This was in 1917).

Dan Kennedy (because he read Napoleon Hill early on) agreed that the search for commonalities was the right way to find these rules or laws.

Except Dan Kennedy didn't just study these successful people, he WORKED with them.  (Over 100 of them at last count).

These folks made their fortunes rapidly and in diverse fields.

Dan found the commonalities amongst them!

All these folks are renegades in many ways:

• Philosophy
• Defying Industry Norms
• Approach to Marketing
• Personal Behaviors
• Demands on Others
• Turning Ordinary Businesses Into Extraordinary Businesses
• Changing the Way Their Type of Business is Done
• Financial Results
• Ordinary Businesses Into Extraordinary Businesses

Here is one of Dan’s Renegade Millionaire Mega-Strategies Revealed:

Process Change: Big money breakthroughs are rarely created through complete, total change of the core business but by changing processes within the business.

e.g. Disney forces customers to walk through their store after riding an attraction.  Caesar's Palace built the Celine Dion theater but the Celine Dion store is at the side of the theater. They are probably losing millions because they are not forcing people to go through the store.

Philosophy and Belief System of a Renegade Millionaire

Dan's clients decide what they want to sell their products for and then figure out how to sell it for that price.  They don't look at what everybody else is doing to determine the price. Because that is what everybody else normally does!

A lot of people say that they only want their fair share.  But that statement assumes that there is a limit on the amount of wealth to go around.  There is an infinite amount of money to go around.  You can take as much as you want and there is still more left for everybody else. This fair share philosophy has an analog in business called market share.  Wall street sometimes values companies based on their market share. But there is really no limit because you can go after more market (go global, etc…)

Renegade Millionaires also have an immunity to criticism.  E.g. Donald Trump, Jerry Springer, Zig Ziglar, Wal-Mart, Bill Clinton, Dr. Atkins

It's not about "attitude" or "positive thinking". It is about behavior!

When you achieve “behavioral congruence” with your goals and with the people already achieving your goals, you automatically get the goals.

Your objective is to get in synch - mentally, emotionally, strategically, and behaviorally - with these renegade millionaires.

If you synchronize with the wrong people you're going to end up in the wrong place with the wrong results.

It's not just about making money.  It's about HOW you make the money you make!

 

This is a pretty powerful way of thinking about your life and business, yes?

-Chuck
P.S. If you’d like to synchronize and learn from Big Ticket Marketers like Joel Christopher, Ted Nicholas, Winton Churchill and Jay Conrad Levinson you can using the Big Ticket Home Study System.  Learn more here.