Wednesday, February 07, 2007

Big Ticket Report Writing: Part 2

This is the second in a series of articles about Big Ticket Report Writing.

Please make sure you have reviewed the definition of a report from Part 1.

Also, one point I wanted to clarify about reports, is that they can be created in multiple ways.

For example, a report can be a PDF (Adobe portable document format), a web page or even a .exe (executable) file compiled using an e-book compiler.

Now... As we mentioned in Part 1, Big Ticket Reports commonly use audio and video to present key information.

In Part 2 of this series we are going to talk about why and how to use audio and video in your reports.

First why use audio or video at all?

The main reason to use audio and video is that it has been proven to increase sales and improve credibility.

Think about testimonials for a minute...

If you just read a testimonial in a report, sure it adds credibility to your topic, product or proposed solution. 

But... if you can HEAR or SEE a testimonial from the actual person who is giving it... doesn't that make it much more compelling?

The main reason for that is not only because it is someone else besides you saying the information or solution is great but the reader gets to engage more of their senses in the process of getting the information. The testimonial is more real and helps overcome skepticism.

But the use of audio and video should not just be limited to testimonials.  There are even more ways to use them in Big Ticket Reports.

  • Clear audio or video recordings will get your customers even more excited about your product or service than any written description just by itself.

  • By describing in your own voice or by demonstrating visually how to use your product properly you can really set your customers expectations about what the product or service can and cannot do. 

  • Complaints and refund requests will be minimized because customers will have a much clearer concept of your product or service.

  • Many of the audio and video production products allow you to redirect the listener or viewer to your product or service web site for more information.

You could even consider having a professional provide the audio or video for an even more dramatic effect.

Ok, now how do you go about using audio or video to enhance your report.

Well most audio and video used today is called flash audio or video. 

Flash is a technology originally created by Macromedia who were then acquired by Adobe.

The nice thing about flash is that it tends to work well regardless of whether you put your report up as a set of web pages, as part of a compiled e-book or whether you include it as part of a PDF file.

And there are many different products available that can generate flash audio and video.

Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations.

In your reports, its like like having your customers listen to you as though you seated next to them or having them looking at your desktop, as you show them the things they need to see and hear. 

As an example, lets look at Camtasia, a product that I own, and have used to successfully create flash videos.  There are other tools you can use but I'll describe Camtasia to give you an idea about how flash video is created.

Here is a mini guide of the process to give you an idea about how easy this really is:
 
Note: These steps are using Camtasia Studio v2.0 on a Windows desktop.

  1. Launch Camtasia Studio from the Start Menu. When it starts, Camtasia Studio will walk you through a wizard that asks you a few questions about what type of project you want to work with.  Just pick the one that says Start a new project by recording the screen.  It might also ask you about which area of the screen to record. If it does, choose the entire screen and make sure that audio recording is on. Follow whatever steps the wizard gives you until it launches Camtasia Recorder.

  2. Camtasia Recorder will record your all of your desktop activity with a single click of the Record button. Minimize the Camtasia Recorder application and then proceed to demonstrate your product or service. Everything you do is currently being recorded.  Once you have finished recording just click on the Stop button in Camtasia Recorder.  Camtasia Studio will prompt you for a location and filename of the recording you just made.  This is typically saved as an .AVI file.

  3. Next, drag the recording you just made from the clip bin of Camtasia Studio to the editing area.  Choose produce video as from the task list.  A wizard will guide you through the steps to create the flash version of the video.  You'll want to choose Macromedia Flash (SWF) movie file as the video file format. Usually, you can accept the defaults for most of the other settings until you get to the page which asks you to specify which folder to save the flash video in and the name of the flash video files.  Pick a location and name and save the flash video.

  4. Accepting the defaults in the previous steps, will cause Camtasia Studio to play your flash video after it has been created by launching a browser and showing your recording.

  5. If your report is a web page you only have to upload the files that were just generated to your web host and then give people the report link for them to view.  If your report is a compiled e-book or part of a PDF you'll have to use the e-book compiler or a PDF editor to add the flash video to the report.

Now, what if your product or service isn't something you can demonstrate from the desktop?

No problem.  If you can film it using a digital camera and save the resulting footage (usually an .AVI file) to your computer then you can just import it into Camtasia Studio and then follow the rest of the steps.

There are similar products and steps to add flash audio to your reports.

And that's it!
             
In Part 3 we'll look at Big Ticket Report Writing for Affiliate Marketers.

Copyright (C) 2007 Chuck Daniel, Like Magic Marketing, LLC -- All Rights Reserved.

Chuck is a former Microsoft software designer and program manager who spent more than a decade happily working on Email and CRM. Admittedly a seminar, workshop and information addict, Chuck left Microsoft to pursue his interests in personal development, internet, direct and information marketing and to promote and work for charitable causes.

Chuck Daniel
chuck 'at' likemagicmarketing 'dot' com
Would You Like to Make BIG Bucks
With BIG Ticket Items Online?

http://www.bigticketexperts.com
http://www.bigticketblog.com

This article may be reprinted in its entirety in your E-zine or on your Site as long as the content is not modified, all links are left in place and you include the resource box as listed above.

Sunday, January 21, 2007

Another Big Ticket Strategy -- Report Writing - Part 1

This is the first in a series of articles about Big Ticket Report Writing.

First, what do we mean by report?

In its simplest form a report is just information which informs the reader on a specific topic. 

The best reports define or highlight a problem and then recommend and show how that problem can be solved.

A report may also be a review and recommendation of a product or service or a sales letter packaged as a report.

In all cases, the report must contain valuable, relevant and targeted information.

A report is just like an e-book except it is usually (but not always) shorter.  A typical report might range from 3 - 25 pages.

Why even write a report? Why not just send email instead?

There are lots of reasons:

  • Email messages can get lost or blocked by SPAM filters based on the content of the message. Attaching a report to the message or even keeping the message brief with a compelling reason why someone should go and download your report will ensure that your message has an easier time reaching your prospects or existing customers.

  • Reports, if done well, have a clear, clean, professional look to them giving an extra special emphasis to the information, product or service you are providing or recommending.  The professional appearance of the report also helps enhance your credibility which is key when you are selling Big Ticket Items.

  • It is common to include a brief background of the report author (that would be you) at the start of the content.  This helps brand you and your business and also further establishes you as an expert in this area.  For Big Ticket purchases, this is a must.

  • Although HTML email can be formatted similarly to a report it still has the problem of being trapped by SPAM filters. The format of the report lends itself to much easier reading and printing than email.  Many people like to print out information to take with them when they are away from their computers.  Also if someone wants to have a discussion with others about your product or service, its nicer to have a report to copy rather than copying an email message.

Ok, so what's the difference between a Big Ticket report and any other report?

Big Ticket reports usually have the following features:

  • they focus on a product or service with a high  price point. For example, items which are  priced at $500 or above. In some businesses these type of reports are called white papers.

  • they target a single, specific problem and a single solution.  You don't want people going and checking out various other related products unless its critical for convincing them why your solution is the best.

  • contain much more in-depth review and analysis of the problem and solution

  • have far more information to convince readers of the effectiveness and benefits of the product or solution. This may be in terms of revenue generated or actual detailed customer testimonials. Often, these reports contain detailed case studies as well.

  • include full color images to enhance the presentation, style and information presented.

  • use audio or video or links to audio or video for the testimonials, case studies  or demonstrations of the product or service. After all most people would rather be shown or hear about how something works than just read about it. Video is especially useful for demonstrating the quality and content of information products and software tools.

  • give specific additional incentives for purchasing the recommended product or service.

As you can imagine, creating a Big Ticket report takes far more work than either an email or a simple report. 

But that work is warranted because the higher cost of the Big Ticket item requires more effort for people to be convinced of its benefits and also because the payoff is better if the reader buys the product or service.

In Part 2 we'll look at using Audio and Video in Big Ticket Report Writing.

Copyright (C) 2007 Chuck Daniel, Like Magic Marketing, LLC -- All Rights Reserved.

Chuck is a former Microsoft software designer and program manager who spent more than a decade happily working on Email and CRM. Admittedly a seminar, workshop and information addict, Chuck left Microsoft to pursue his interests in personal development, internet, direct and information marketing and to promote and work for charitable causes.

Chuck Daniel
Email: chuck 'at' likemagicmarketing 'dot' com
Would You Like to Make BIG Bucks
With BIG Ticket Items Online?
http://www.bigticketexperts.com
http://www.bigticketblog.com

This article may be reprinted in its entirety in your E-zine or on your Site as long as the content is not modified, all links are left in place and you include the resource box as listed above.

Friday, November 24, 2006

Happy Thanksgiving

Hi,

Just a quick note from my family to yours as we celebrate Thanksgiving here in the United States.

I hope you have a great Thanksgiving holiday.

Or if you're not celebrating Thanksgiving I hope you just have a bit of time to rest and reflect.

Thanks for reading, your comments, your thoughts, your feedback and everything else you do.

I appreciate it!

-Chuck

Sunday, November 19, 2006

Are You Sick And Tired Of Product Launches?

Are You Sick And Tired Of Product Launches?

If you are, you are definitely not alone.

And even though I am in the marketing business, I have to admit that it gets to be a bit much at times. 

Recently, highly respected internet marketer Mike Filsaime released a FREE report called "The Death of Internet Marketing"

Please DON'T stop reading just yet :-)

I know you have probably received several emails about this report.

I know I got 4 - 5 messages about it.

I was also at a workshop at the time the report came out and hadn't had a chance to read it yet.

And I'm pretty picky about what I recommend or pass on to my readers. 

===================================

Just a quick side note. My guidelines for referring a product or service are: 

  • I must have had a chance to review the product. Ideally, I'll have tried or used the product in my own business or life and been very happy with it.

OR

  • I must have reviewed, tried or used previous products from the person I refer and those have been of high quality and I have a good relationship with that person

This means that I actually recommend far fewer products or services than I could.

But it's more important to me (and I think, to you) to only recommend products or services that I've reviewed or tried and liked and are by people I know have high quality products.

Wouldn't you agree?

===================================

Anyway... I finally got around to reading the report and found it had some great points to make.

I can't cover everything here (the report is 59 pages!) but I did want to take a few minutes and tell you about what Mike covered and why you should read this report:

The report is called "The Death of Internet Marketing" because many things that used to work in internet marketing work no longer.

The primary reason for that is that once something new comes out that appears to work, everyone and their dog tries to copy it.

Sometimes they are successful and sometimes they are not...

....but overuse of the tactic kills it in the end.

The reason I titled this note "Are You Sick And Tired Of Product Launches?" is that ever since Jeff Walker came out with Product Launch Formula, it seems like everyone is attempting their own version of a product launch (myself included).

Now, Jeff's course is great (I own it) but the concept of product launch is now being overused. 

In Mike's report he talks about 17 popular internet marketers launching products in October alone!

And if you believe the trend will continue, how can this be sustained? Mike says people will just get sick of all the launches and in the end will just start unsubscribing from those lists where they are flooded by products being launched.

What has this got to do with Big Ticket?

Well, Mike also had a great example of a friend of his, who had a killer $1497 big ticket product.

Really, this product was so good (at least in Mike's opinion) that it could have rivaled some of the folks who were able to do $1M in a day.

Guess what?

Not even close. Apparently the product did well but it got lost in the noise of all the other product launches that were happening at the same time!

The report also looks at the practical side of even being able to support this increasing number of launches.

Mike talks about affiliates and other big name marketers basically being guilted into mailing their list about the product launch of a friend simply to return the favor that friend may have done for you to help support a product you were promoting.

Mike points out that its time to start saying NO to some of these requests instead of just promoting to return a favor. (Of course if you promised to do it you should keep your word!) 

And Mike has a great suggestion for how to to do that and increase the overall quality of these campaigns.

In fact, you should read this report if for no other reason than to learn about "Skulls Alliances".

I expect this to start happening soon and you need to make sure you understand what this is and how it effects you so that you can plan to be part of or create your own "Skulls Alliance".

Anyway, Mike covers that and a lot more in his report. There is nothing to buy and the report has got me thinking about changes in the way that my business will operate in 2007.

Give it a read:

http://www.chuck-daniel.com/recommends/RestInPeaceIM

-Chuck

Wednesday, November 15, 2006

Mini-Review Of Michael Masterson's "Seven Years To Seven Figures"

Most books that outline plans for financial independence almost always rely on extreme saving and “penny-pinching”.

You can get rich this way but most people just don’t have the discipline to do it because it will take 30–40 years to reach the goal.

In a nutshell Masterson’s approach is:

#1
The key to massively increasing your wealth is to dramatically increase your income. 

Masterson says there are 3 ways to do this.

  • Do what you currently do but do it better.
  • Develop a financially valuable skill, one that contributes directly to the bottom line of your own company or the company you work for.  This is usually in the sales or marketing areas.
  • Create multiple streams of income

#2
Investing passively (without working at it) will not generate significant enough gains to achieve the goal of 7 figures in 7 years. 

You can make good money in investments but to make great money you MUST work at it.

You must get better than average returns in the investments you make with your increased income.  He suggests investing in your existing company for profit sharing, starting your own business on the side of the one you currently work at and investing in real estate

This is a very simplified, overview of what Masterson covers in his book.  The best part of the book, in my opinion, is Part II.

It includes eight case studies of people who have achieved “7 Figures In 7 Years”.  

The case studies look at Big Ticket Businesses in Consulting, Retail, Real Estate and Information Marketing.

And… it covers exactly what they did to do it.

I really enjoyed this book because of its completely different approach.

You can find the book on amazon.com or bn.com

-Chuck

Tuesday, November 14, 2006

How To Overcome Price Resistance When Selling High-Priced Information Products

When selling specialized information products -- newsletters, conferences, online services -- we are often asking prices that are many multiples of what trade publishers charge for books and magazines. The higher the price, the more the prospect is likely to experience “sticker shock” -- a resistance to paying that much money for information, no matter how much he wants it.

Fortunately, there are a number of promotional techniques that can help us overcome sticker shock and get people to pay the hefty prices we are asking for our print, fax, or Internet information services:

1) Make the reader relieved to hear how little you are charging. Do this by stating higher prices for other services or products first, then giving your price, which is less. For instance, if you are selling reading specs, mention that laser eye surgery is $1,000, new eyeglasses can run $300 at an optician’s, but your buy-by-mail reading specs are just $19.95. If you are selling an options trading course on video, first mention your $1 million minimum private managed accounts ... your $5,000 seminars ... by the time you get to the videos, the prospect will actually be relieved that they are only $299.

2) Make an apples-to-oranges comparison. Don’t compare your newsletter to another newsletter; compare it to another information resource, such as private consultation or expensive training. Promotions for Georgetown’s American Speaker compare the $297 price to the $5,000 a top speechwriter would charge to write just one speech. Leeb’s Index Options Alert notes that the $2,950 it charges for its options trading fax service is like paying a 2.95% fee on a $100,000 managed options account -- and that it’s actually lower than the total fee such a managed account would charge.

3) Spread out the payments. Rodale and Franklin Mint are well aware of the sales-closing benefits of offering several smaller payments vs. one large lump sum. One publisher of financial fax advisory services costing thousands of dollars found offering subscriptions on a quarterly basis reduced sticker shock and increased sales. If yours is an Internet service, consider offering it for so much a month with credit card payment on a till forbid basis. After all, which sounds better -- “$19.95 a month” or “$240 for one year of service”?

4) State the price in terms that make it seem smallest. Even if you want full payment up front, state the price in your promotion in terms that make it seem smaller. A $197 annual subscription, for instance, gives the buyer access to vital information for just 54 cents a day. Warning: Divide the price by length of service or subscription, but avoid a price per book or price per page comparison. Reason: Specialized information products always have a higher price per page than the trade books or periodicals with which the buyer will invariably make a comparison.

5) Value the component parts. If you are selling an options trading course for $200, list the individual elements and show that the retail prices of each (videos, workbook, telephone hotline, Web site access) add up to much more than $200 -- therefore the course buyer is getting a great deal. Even better: Position one or two of the product elements as premiums the buyer can keep even if he returns the product or cancels the subscription. Offering “keeper” premiums usually increases response. Example: Instead of selling your 8-cassette audio album for $69, say it is a 6-cassette album for $69, then position the other two cassettes as premiums.

6) Add an element that cannot easily be priced by the buyer. Loose-leaf services, for instance, face a built-in resistance from the buyer: “Why is it X dollars if it’s just a book?” Supplements help differentiate from regular books, but publishers have found it even more effective to include a CD-ROM with the notebook. The CD-ROM is perceived as a high-value item with indeterminate retail price (software on CD-ROM can cost anywhere from $19 to $499), so it destroys the “book to book” comparison between loose-leafs and ordinary books.

7) Show the value or return in comparison to the price. Demonstrate that the fee you charge is a drop in the bucket compared to the value your product adds or the returns it generates. If your service helps buyers pass regulatory audits, talk about the cost of failing such an audit -- fines, penalties, even facilities shutdowns. If your manual on energy efficiency in buildings cuts heating and cooling costs 10 to 20% a year, the reader with a $10,000 fuel bill for his commercial facility will save $1,000 to $2,000 this year and every year -- more than justifying the $99 you are asking for the book.

8) Find a solution with your pocket calculator. With intelligent manipulation, you can almost always make the numbers come out in support of your selling proposition. Example: A high-priced trading advisory specializes in aggressive trades with profits of around 20 to 30% with average holding periods of less than a month. The challenge: Overcome resistance to paying a big price for modest-sounding returns. Solution: Dramatize the profits the subscriber can make with numerous quick trades. Copy reminds readers: “If you could earn 5% each month for the next 10 years, a mere $10,000 investment would compound to a whopping $3.4 million. At 10%, it would be an almost unimaginable $912 million!”

9) Pre-empt the price objection. Most mailings for expensive products build desire and perceived value, then reveal price once the customer is sold. An opposite approach is to state price up front and use the exclusivity of a big number to weed out non-prospects. Example: “This service is for serious investors only. It costs $2,500 a year. If that price scares you, this is not for you.” An element of exclusivity and snob appeal is at work here. Also, the more you tell someone they do not qualify, the more they will insist they do and want your offer. The classic example is Hank Burnett’s famous letter for the Admiral Bird Society’s fund-raising expedition. The second paragraph states: “It will cost you $10,000 and about 26 days of your time. Frankly, you will endure some discomfort, and may even face some danger.”

10) Do a false close. Bring the prospect to the point of asking for the order, then instead of doing so, say “But wait, there’s more...” and then present another irresistible benefit. THEN ask for the order.

11) Add a sweetener. Add an extra incentive -- a special premium, extended warranty or guarantee, free service or support, two for the price of one, or other special offer to close the deal.

12)  Establish yourself as the leading expert in your field. Price resistance diminishes in direct proportion to the prospect’s belief that you are the unchallenged expert in your field or niche. Reason: They perceive you offer solutions unavailable from other sources, and that your solutions work as promised. Note: My forthcoming book, Become a Recognized Authority in Your Field -- in 60 Days or Less (Alpha Books), is packed with strategies on how to establish yourself as a guru.

by Robert W. Bly

Bob Bly is an independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial, and direct marketing. He has written copy for clients such as IBM, AT&T, and Agora Publishing.  Learn more about Bob at http://www.bly.com

Thursday, September 07, 2006

Viral Marketing

Today’s post is about Viral Marketing.

I adapted this post from a presentation I did at Joel Christopher’s List Building FunShop in San Antonio, TX on August 24 – August 26, 2006.

You might be asking: “What has Viral Marketing got to do with Big Ticket Marketing?”

Well, Viral Marketing is important for all types of marketing campaigns, both big and small.

Specifically, Viral Marketing allows you to:

  • Brand yourself, your product, your company
  • Give your future and existing customers useful information
  • Establish yourself as an expert in a particular area
  • Sell your own products and services
  • Sell affiliate products and services
  • Create curiosity and a desire to know more about you and your products
  • Create traffic to your websites
  • Get people to sign up for your list

And it does all this with no ongoing work by you. 

Yes, you will have to do some work up front, but after its been completed you may never have to spend any further time on it.

In the case of Big Ticket Marketing, Viral Marketing can help start an ongoing relationship with customers that will eventually lead to them buying bigger and bigger ticket items as they progress through your marketing funnel.

 

What is Viral Marketing?

Well, Viral comes from “Virus” – Or How The Virus Spreads

What is a Virus?

A Virus Is A Disease Or Infection That Can Transfer From One Place To Another Easily AND Multiply Quickly

So Viral Marketing Is Marketing That Travels Easily And Multiplies Quickly

This is GREAT for YOUR marketing or sales message!

 

Is Viral Marketing New Or Old?

This Is A Trick Question :-)

Answer: Viral Marketing Is BOTH NEW & OLD!

The Concept Of Viral Marketing As We Think Of It Today Has Only Been Around For A Few Years

Before The Term “Viral Marketing” Was Coined, It Was Known As  “Word Of Mouth Marketing”

 

So Who Coined The Term “Viral Marketing”?

Answer: HOTMAIL

What Did Hotmail Do That Was Viral?

Hotmail added a trailer to every message sent by ANYONE using Hotmail that said:
“Get your free email at Hotmail.  Click here.”

Hotmail grew to over 100 Million members in an incredibly short time after they started.
Cost: NOTHING. Free advertising for Hotmail on every sent message.

Yahoo email does the same thing today. In fact they may even vary the messages that are sent at the bottom of each message. Here’s an example of one message I saw when I sent mail with my Yahoo email account:
“How low will we go? Check out Yahoo! Messenger’s low PC-to-Phone call rates.”

And guess what? You can do the same thing using your own email signature!
Every time you send a message you should tack on a signature at the end of each message.  For example, every time I send an e-mail, I’ve setup Outlook so that it always adds the following signature:

Chuck Daniel
Would You Like to Make BIG Bucks
With BIG Ticket Items Online?
http://www.bigticketexperts.com
http://www.bigticketblog.com 

 

What Makes Marketing Viral?

Three Keys:

1) Must Be Buzzworthy

This is the “story” around the topic. It’s what gets people talking. Think about Apple Computers launch of the original Mac with the George Orwell 1984 theme and their launch of the iPod. Think about Pet rocks, and Chia pets (Ok, these are OLD examples :-). How about popular TV shows like 24, Desperate Housewives and the Sopranos? How about what Madonna or Brittany Spears are doing that is a bit scandalous?

2) Must be of useful value to the person who is checking it out and to the person who is passing it on

This just means that in order to be viral, the people who are receiving the information will find it useful.  Another way of thinking about this is that it is targeted somehow. There must also be a reason that people will tell other people about it or forwarding it on.  For example: they found it funny, or spiritual or it touched their hearts in some way.

3) Must be easy to pass on

Being easy to pass on is the most important key for viral marketing. BUT will still fail if you don’t have the first two keys.
What does easy to pass on mean? It means that there is a simple way to tell others or to forward the information on to others

Like Hotmail using their own email messages as the way to advertise
Or A Tell A Friend Script on the Web Page Or Free resale rights to a report, e-book, or product (the recipient can sell, give away, or use it anyway they want)

Viral Marketing Examples:

#1) Remember that old Pert Plus Shampoo commercial where they tried the shampoo and then told their friends. The example below illustrates what would happen if you told 5 of your friends and then they told 5 of their friends, and so on, and so on…

1 (you)5 (friends)251253,12515,62578,125390,6251,953,1259,765,62548,828,125
 

It only takes a little over 10 times of passing this on for it to have reached just under 50 million people!

#2) PDF Report with Master Resale Rights http://www.viralpdf.com (Viral PDF)

You provide valuable content in a niche report.  You brand yourself, inform the recipient AND all links are to either your own products or your affiliate links for other products you recommend. 

A recent example of this was Rich Scheffren’s Internet Business Manifesto and his Missing Chapter.  Mike Filsaime did a leaked chapter for his Butterfly Marketing Product launch, as well.

These pdf documents were distributed by Rich and Mike’s JV and Affiliate partners to anyone they felt would benefit and inform them about the two products they were promoting.  And of course people were encourage to pass them on as well.

#3) Morgan Westerman’s http://www.TheInterviewWithGod.com (Viral Video)

When Morgan spoke at an event I attended several years ago he already had more than 500,000 subscribers on his list for this site.  I’m sure its much, much more now! 

Go ahead and watch this video, now.

Isn’t this something you would consider forwarding on to others? 

Other examples of viral video can be found on YouTube.com and video.google.com.

#4) Burger King’s Subservient Chicken http://www.subservientchicken.com (Viral Video)

According to AdWeek this site got 1 million hits in under a day and had 20 million hits in a week. (Source: http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1000828049)

BUT: They didn’t capture the names or email addresses of anyone who visited the site. BAD!

They could have sent these folks coupons or discounts on future purchases and driven people into their stores. 


#5) Gary Ambrose’s Impact Popup http://www.chuck-daniel.com/recommends/ImpactPopup (Viral List Building Software)

I’ve talked about this product before in a previous post based on another presentation Gary gave. 
You can read the complete post here: What You Should Know From Joel Christopher's Fun Shop.

Basically, this product is a high quality, Post It Note for Marketers product that builds Gary’s list by asking for people to register for updates.

Gary has sold it for a reasonable price and has sold the resale rights to the product allowing other people to sell it or to give it away as well. 

But in every case, every person who gets the product is asked for their contact info in case there are updates. So the more people that receive the product the more Gary’s list grows and grows.


#6) Butterfly Marketing Sites (Viral Membership Sites)
http://www.chuck-daniel.com/recommends/FireSaleSecrets
http://www.chuck-daniel.com/recommends/PrelaunchSecrets
http://www.bigticketexperts.com

You can check these out as really great examples of high quality information sites based on the Butterfly Marketing ideas and scripts.

Butterfly Marketing sites are viral membership sites. They are based on a script that makes it easy to create a membership site.

You join and become a member.  These sites typically have a bunch of valuable content and perhaps even a forum area for members to communicate with each other.

What Makes Butterfly Marketing Sites Viral?

  • The sites can be made to look like the Thank You Page or Download Page of A Site (In other words, it looks like you are bypassing the sales page and getting the goodies for FREE)
  • The sites have useful, valuable content (Key #2 in what makes marketing viral)
  • The sites have a built In Affiliate Program and JV Partner Program
  • When you join a butterfly marketing site, you INSTANTLY become an affiliate with your own affiliate URL (Key #3 in what makes marketing viral). This means that you can refer people to the site as soon as they join.  If someone you refer purchases the One Time Offer you get paid a commission.
  • The butterfly marketing script makes it easy and possible to pay your affiliates, instantly, via split pay if you choose
  • The sites typically have membership areas that describe how to make money with the site and step by step affiliate tools to promote the site
  • The sites have a built in email broadcast system making it easy for the site owner to follow up with all members and market to them, again and again and again

These sites can be either a FREE or PAID site.

If you are interested in the Butterfly Marketing package you can discover more about it here:
http://www.chuck-daniel.com/recommends/ButterflyMarketing

That’s it for this post on Viral Marketing.  Please leave a comment on my blog telling me what you thought.  I love hearing from you.

-Chuck